Lilo Active
Full Media Project - Brand Photography + Reels
2025, San Juan City, Makati City
2025, San Juan City, Makati City
For Lilo’s brand launch, I led the creative direction and photography, shaping a visual identity that felt soft, dynamic, and intentional. As an activewear brand, the goal was to move away from a standard bright e-commerce look and create imagery that could work seamlessly across both catalog and social platforms.
All logos and trademarks depicted in this presentation are the property of their respective brands and are used here solely for mockup purposes. The final images and artworks presented may differ from the actual products or designs. No copyright infringement is intended.
We approached the studio shoot with a clean but fluid direction, focusing on movement, form, and natural energy. The catalog images were designed to feel light and expressive, highlighting how the pieces move on the body while keeping everything polished and refined. Shooting with three models allowed us to show versatility in fit and styling while maintaining a cohesive visual language.
Within the same day, we transitioned from the studio in San Juan to outdoor locations in Makati to capture lifestyle shots. The change in setting added contrast and context, showing the pieces in motion and in real-world environments.
Alongside the stills, we produced a brand social media campaign video shot by Jackson Aniekan. The motion content added rhythm and flow to the launch, reinforcing the brand’s active yet approachable tone.
With Lea Ancheta on makeup, Wawa Nuñez on hair, and Jerime Cañonero assisting on photography, the team worked efficiently to deliver a complete and cohesive set of visuals for Lilo’s launch.
- Hans De Barras