Glove Story — 2025 Summer Collection
For Glove Story’s summer collection, I led the creative direction and photography, working closely with my team at Basta Kolab to bring a cohesive visual identity to life. The goal was to create something timeless yet playful, drawing from nostalgic summer tones and the effortless sophistication of vintage cars.
From the initial concept to execution, I crafted the overall creative approach—pitching a lookbook direction centered around open-air elegance, soft lighting, and classic styling. I sourced and secured two vintage cars (a 1965 Ford Mustang convertible and a 1972 Alfa Romeo Spider) to build the scene around, adding a unique character to each frame. We shot in Alabang at Popo Pantoja’s heritage home, which offered a perfect backdrop of old-world charm and open space.
Alongside me was my trusted team: Lea Ancheta handled production and makeup, January Saga styled the looks with their refined sensibility, and Jerime Cañonero lit the set with an eye for softness and depth. We worked with two models—Mila and Aydin—capturing 12 distinct looks for both men’s and women’s pieces. The visual tone balanced structure with spontaneity, giving space for both product clarity and atmospheric storytelling.
This project reflects how I approach creative direction—not just in visual planning, but in building the right team and energy behind the scenes to make the concept come alive.
GLOVE STORY 2025 SUMMER COLLECTION
Photographer + Creative Director: Hans De Barras
Models: Aydin Yasalar and Mila Desilve
Hair and Makeup: Lea Ancheta
Styling Director: January Saga
Lighting Director: Jerime Cañonero
Makeup Assistant: Angeline Mojica
Photographer + Creative Director: Hans De Barras
Models: Aydin Yasalar and Mila Desilve
Hair and Makeup: Lea Ancheta
Styling Director: January Saga
Lighting Director: Jerime Cañonero
Makeup Assistant: Angeline Mojica
Hiraya's Wellness Spa — 2023 Launch Video
I assumed a multifaceted role in creating Hiraya's Wellness Spa launch. From shooting and directing to meticulous editing, I led the project. I developed the shoot concept, handpicked models, designed the set, and crafted the storyboard, ensuring a cohesive and compelling video that captured the brand's target.
Creative Direction: Hans De Barras
Video and Edit: Hans De Barras
Hair and Makeup: Lea Ancheta
Longform Logo
Niners Guild — More than Just Gaming
Creative direction for brand development, marketing, and live stream Tournaments
Creative direction for brand development, marketing, and live stream Tournaments
Developed the creative vision and design approach for the platform to ensure that it provides an engaging and immersive experience for users. This involves collaborating with cross-functional teams such as designers, developers, and marketers to ideate and execute on creative concepts that align with the platform's goals and objectives.
Visit ninersguild.com for more details.
Animated Icon Set
Animated Standard Logo
Branding Application on Print
Merch Concept Design + Brand Application Sample
Social Media Campaigns for Community Engagement and Brand Expansion
TaoCrowd — Exclusive freelancer platform for Filipinos
Creative direction for brand development, marketing, and live webinars
Developed the brand's identity and spearheaded the website execution. Worked closely with designers to ensure that the brand's visual identity and user interface are cohesive and effective. Directed Live webinars on-site and led the creative team in production stages.
Developed the brand's identity and spearheaded the website execution. Worked closely with designers to ensure that the brand's visual identity and user interface are cohesive and effective. Directed Live webinars on-site and led the creative team in production stages.
Visit taocrowd.com for more details.
TaoCrowd Social Feed
Tao Tuesday Live Webinar Series
Slangman — Real-world language products for all ages
Creative direction for the ecommerce website
Managed the design and overall look of the online shop for the Slangman publishing brand. Created standards for the web banners and product images that adhere to the brand's vision. Ensured brand DNA is consistent across all assets.
Managed the design and overall look of the online shop for the Slangman publishing brand. Created standards for the web banners and product images that adhere to the brand's vision. Ensured brand DNA is consistent across all assets.
Visit slangman.com for more details.
Collection Banners
Product Images
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