Moonleaf Tea Shop
Photography and Video Project - Lifestyle, Social Media Campaign, Product, Video Editing
2024, Quezon City
Working with Moonleaf Tea Shop and its new brand, Lunar Coffee, has been an exciting and multifaceted project. We’ve created a diverse range of visuals, from outdoor photography to studio videography, all tailored to promote their seasonal offerings and new product launches. Our work spanned both brands, focusing on capturing the unique essence of each through creative direction, photography, and video production.
All logos and trademarks depicted in this presentation are the property of their respective brands and are used here solely for mockup purposes. The final images and artworks presented may differ from the actual products or designs. No copyright infringement is intended.
For Moonleaf Tea Shop, our collaboration began with a series of shoots designed to highlight their summer drinks and Valentine’s Day specials. The summer promotion called for vibrant outdoor photography, where we captured the refreshing appeal of their seasonal beverages in natural light. The outdoor setting perfectly complemented the colorful, fruity drinks, bringing out their best visual qualities for social media promotions.
The studio environment allowed us to control the lighting and atmosphere, creating a warm, romantic vibe that aligned with Moonleaf's Valentine’s combo offers. Alongside the video, we conducted indoor creative product shoots, emphasizing the aesthetic appeal of their signature drinks.
Lunar Coffee by Moonleaf: Launching a New Experience
Our work with Lunar Coffee marked an exciting extension of our partnership with Moonleaf. To introduce their new coffee line, we orchestrated a location shoot that reflected the brand’s sleek, modern identity. The location was carefully chosen to resonate with coffee enthusiasts, capturing the sophistication and quality that Lunar Coffee embodies.
This shoot was not just about showcasing products but also about establishing Lunar Coffee as a distinct brand within the competitive coffee market. Through thoughtful direction, styling, and photography, we created visuals that not only highlighted the new coffee line but also built a strong, appealing brand presence.
- Hans De Barras
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