Nomad
Full Media Project - Brand Photography + Reels
2025, Quezon City
2025, Quezon City
Nomad is a boutique sunglasses brand that launched this year, and I was brought in to shoot their very first collection. Since this was the brand’s initial release, the focus was on setting a strong visual foundation that could grow with them—clean, confident, and versatile across platforms.
All logos and trademarks depicted in this presentation are the property of their respective brands and are used here solely for mockup purposes. The final images and artworks presented may differ from the actual products or designs. No copyright infringement is intended.
We worked with two models, one male and one female, to showcase the range while keeping the collection cohesive. I designed a few studio layouts to give the shoot visual variety without overcomplicating the setup. The approach balanced structure and ease, allowing the sunglasses to stay front and center.
In terms of direction, I kept the styling and framing minimal, letting subtle movement and expression do the work. The goal was to create imagery that felt modern and wearable, without leaning too heavily into trends. This made the visuals adaptable, whether used for website product pages, launch announcements, or ongoing social content.
I handled both photography and reels, capturing a mix of model-led shots and clean product visuals. The model shots helped establish attitude and wearability, while the product-only images focused on form, detail, and clarity for digital use. The reels added movement and personality, giving the brand content that feels natural for social while staying aligned with the overall look.
This project was about helping a new brand start strong—creating visuals that feel intentional, flexible, and ready to support their launch across e-commerce and social channels.
- Hans De Barras