OJA Wear
Photography Project - Catalog, Fashion, Active Wear
2024, San Juan City
2024, San Juan City
OJA Wear is all about blending comfort with style, offering versatile activewear that’s perfect for both workouts and casual outings. Their mission is to empower women through fashion-forward, functional clothing that can keep up with their active lifestyles.
All logos and trademarks depicted in this presentation are the property of their respective brands and are used here solely for mockup purposes. The final images and artworks presented may differ from the actual products or designs. No copyright infringement is intended.
We conducted the shoot with two fantastic models, who brought the energy and vibe that OJA Wear embodies. The shoot was a mix of catalog images and fun lifestyle poses, aimed at showcasing the versatility of the pieces.
For the catalog shots, we focused on clear, high-quality images that highlight the details, fit, and fabric of the activewear. Each piece was photographed from multiple angles to give potential customers a comprehensive view.
The lifestyle shots were a blast to create! We aimed to capture the models in natural, active scenarios – from active poses to soft looks, illustrating how OJA Wear fits seamlessly into everyday life. These images are perfect for social media, bringing the brand’s vibrant and energetic personality to life.
It was a wonderful experience working with OJA Wear and helping them bring their vision to life through photography. As a photographer in Manila, I enjoy active wear shoots and fashion photography, making this collaboration particularly rewarding. This project exemplifies how professional photography can elevate an e-commerce brand, capturing both the functional and fashionable aspects of their collection. I’m excited to see how OJA Wear grows and inspires more women to embrace their active lifestyles with confidence and style
- Hans De Barras
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