Olde York
Full Production Project - Campaign Photography
2025, Marikina City
2025, Marikina City
For Olde York’s brand release, I worked with the team to conceptualize and execute a full campaign from the ground up. The brief was clear: introduce a premium padfolio brand with a strong point of view. From the start, we leaned into an “Old New York” narrative, referencing classic professions like architects, doctors, and businessmen. The idea was to ground the product in heritage while keeping the execution sharp and contemporary.
All logos and trademarks depicted in this presentation are the property of their respective brands and are used here solely for mockup purposes. The final images and artworks presented may differ from the actual products or designs. No copyright infringement is intended.
Creative direction was led by Kyle Duazo, with Ethan Muriel on art direction, and I handled photography and graphics. We worked with a single model, allowing styling to do most of the storytelling. January Saga’s styling played a key role in defining each character, while Lea Ancheta handled grooming to keep everything polished and intentional. The team was hands-on throughout the shoot, moving efficiently and refining each frame to maintain consistency across visuals.
We produced both model and product shots for the website launch, focusing on clarity, texture, and form to highlight the padfolio’s craftsmanship. Visually, we pushed the backgrounds further by introducing halftone graphics and deliberately misaligned architectural perspectives. The buildings were artificial and highly stylized, creating a graphic contrast against the clean product and tailored looks. I developed and presented the graphic treatments to complete the visual system.
The result is a bold, cohesive campaign that positions Olde York as a modern brand grounded in classic professionalism. Every visual element was designed to feel intentional—from the tailored styling and character-driven portraits to the graphic, architectural backdrops that added a distinct point of view. The balance between clean product presentation and stylized imagery helped establish a strong identity right from launch. The website has since gone live at oldeyork.io, showcasing their premium padfolio crafted from 100 percent authentic top-grain leather, presented through a visual system built to feel confident, refined, and unmistakably Olde York.
- Hans De Barras
Photo and Graphics: Hans De Barras
Creative Director: Kyle Duazo
Art Director: Ethan Muriel
Grooming: Lea Ancheta
Styling: January Saga
Creative Director: Kyle Duazo
Art Director: Ethan Muriel
Grooming: Lea Ancheta
Styling: January Saga