Pabder
Video Project - Fashion
2025, Makati City
2025, Makati City
I collaborated with Lofty Studios on a production for Pabder, a brand known for their elevated takes on shoes and bags. I handled all the video work—focused entirely on reels for social media—while Lofty took charge of photography, styling, logistics, and the client side. Creative direction and photography was led by Jackson Aniekan, and I came in to bring the motion side of things to life.
All logos and trademarks depicted in this presentation are the property of their respective brands and are used here solely for mockup purposes. The final images and artworks presented may differ from the actual products or designs. No copyright infringement is intended.
We shot at Guijo Studios with two models, Juan and Uliana, styling different pairs and accessories from the collection.
The approach was playful and creatively styled—leaning into a vintage aesthetic with muted tones, a film-like finish, and some intentional grain. It gave the reels a moodier, more stylized vibe that felt right at home with the brand’s understated elegance.
The approach was playful and creatively styled—leaning into a vintage aesthetic with muted tones, a film-like finish, and some intentional grain. It gave the reels a moodier, more stylized vibe that felt right at home with the brand’s understated elegance.
The setup was intentionally minimal—clean backdrops, soft lighting, and a lot of focus on movement and detail. I leaned into slower pacing, subtle textures, and playful framing to keep things visually engaging without going overboard.
Since everything was designed with social platforms in mind, the final reels felt polished but still casual and scroll-worthy. It was great seeing how the quiet charm of the products came through on screen.
This was a quick but creatively fulfilling shoot. Lofty brought a solid vision to the table, and we all played off that energy to create something that felt distinct but still on-brand for Pabder.
Always a good time collaborating with crews that know what they’re doing.
Always a good time collaborating with crews that know what they’re doing.
- Hans De Barras
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