Runners Athletics
Photography Project - Lifestyle, Ecommerce, Catalog, Athleisure
2024, Quezon City
Runners Athletics, a brand dedicated to creating premium, eco-friendly gear for runners and athletes, needed a fresh visual approach for their ecommerce and social media platforms. Based in Austin, TX, and founded in 2018, Runners Athletics prides itself on producing athletic gear that combines style, comfort, and sustainability.
All logos and trademarks depicted in this presentation are the property of their respective brands and are used here solely for mockup purposes. The final images and artworks presented may differ from the actual products or designs. No copyright infringement is intended.
We embarked on a 2-day creative photoshoot to capture the essence of Runners Athletics' products. The shoot was designed to showcase their diverse range of gear, including sunglasses, bags, activewear, and dog leashes, in dynamic and engaging ways.
Using high-contrast lighting, we aimed to highlight the sleek design and functionality of each product. The shoot featured three models—one male and two female—along with a Great Dane named Scoob, to add an authentic touch to the practical aspect. Active poses were a key focus, emphasizing the practicality and appeal of the gear in real-world scenarios.
The resulting images are a dynamic blend of style and function, perfect for ecommerce and social media use. They effectively showcase the versatility and appeal of Runners Athletics' products, aligning with the brand’s ethos of never having to choose between looking good, feeling good, and being sustainable.
This project provided an exciting opportunity to showcase the excellence of Runners Athletics' gear. As a lifestyle photographer based in the Philippines, I specialize in crafting compelling visuals for ecommerce and catalog use. If you're aiming to elevate your brand's presence with professional photography, I'm here to help you create stunning images that connect with your audience and amplify your brand's narrative.
- Hans De Barras
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